Telecommunications giant Safaricom believes that embedding green behavior across the entire value chain can mean black ink, not just a better society and business longevity. In Kenya, the telco is seen as sustainability personified – it’s racking up profits, adopting eco-friendly practices, and impacting lives at the same time.
Safaricom booked a net profit of Sh63.4 billion ($630 million) in the last financial year ended March 2019, marking the seventh straight year of profit upswings and cementing its spot as the most profitable firm in East Africa.
We caught up with the company’s Head of Sustainable Business and Social Impact Sanda Ojiambo to find out the role of sustainable practices in driving the bumper results.
